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Case study · Local SEO and Google Ads

Getting local patients to find the clinic on Google

A multi-location dental clinic in Barcelona that had grown, until then, through patient referrals.

+85 %
organic traffic year over year
2,750
searches with the clinic on Google's first page
×2
leads from Google Ads on the same budget
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01 · The starting point

In dentistry, competition on Google is local

Every city has clinics with years of online presence. Anyone searching "dental clinic," "implants" or "orthodontics" near home finds them.

Where things stood
  • A website that didn't live up to the quality of its care
  • No rankings for local treatment searches
02 · The strategy

The website, Google Maps and advertising, run as one system

01 A website built for booking A new website with a dedicated page for each treatment (implants, orthodontics, whitening, periodontics) and another for each location. Every page answered a specific search and ended with a clear way to get in touch.
02 Local SEO, location by location Each location's Google Business Profile was worked with reviews and regular posts. The profiles and the location pages reinforced each other on the map and in local results.
03 Health authority and Google Ads Articles on treatments for people still doing their research, written with clinical rigor, plus links from health media and medical directories. Alongside that, Google Ads campaigns.
03 · What the reports don't show

For a clinic, appointments are what count

An article on teeth whitening can bring in thousands of visits from all over Spain and not a single patient. A visit counts when it comes from someone who lives nearby and is deciding where to get treated.

Advertising works the same way: the budget pays off when it goes to people who can actually get to one of the locations.

Is your clinic growing on referrals alone?

Tell us where you stand in a 25-minute conversation, at no cost. You'll leave knowing whether we can help and where we'd start.

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