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Email marketing · B2B cold outreachMost email marketing agencies work only your database. We cover the other side too: reaching companies that don't yet know you. We study each company before writing to it, instead of sending thousands of identical emails.
The database you already have tends to be a company's most underused asset. There's no audience to buy: they already gave you permission.
It's the rule we run our own acquisition by, and the same one we apply to our clients'. We look at where a company stands in its market, where it's losing ground to competitors, and what specific signal justifies writing to it.
That fact opens the first email. If there isn't one, we don't write.
| High-volume cold emailing | How we do it |
|---|---|
| Thousands of automated sends a day | Low volume, prospects researched one by one |
| A template with the name swapped in | A first paragraph written for that specific company |
| A list of services in the first email | One fact, one proposal, one request for 15 minutes |
| Sent from the corporate domain | A secondary domain, authenticated and warmed up |
| Measured in emails sent | Measured in meetings booked |
A short, courteous sequence performs better than pushing every three days. This is the structure we use, and also what you'll never see in one of our emails.
About 120 words per email at most, and a single request. The recipient decides in ten seconds, and no one reads a catalog in ten seconds.
Every send identifies who's writing and why, and includes a clear way to ask for no more emails. When someone asks, it's honored the same day.
Everything that comes in through this channel is logged with its source and its reason for contact, so three months in you can see which type of company responds, which angle converts, and where it's worth pushing. It's the same measurement standard we apply in paid media and SEO.
Email marketing goes to your own database: people who already know you and gave you their address, whom you send newsletters, automations, and campaigns so they buy more and come back. Cold outreach goes to companies you've never spoken with, and it aims to open a new sales conversation. The recipient changes, the message changes, and the metric changes: recurring revenue in the first case, meetings booked in the second.
Business-to-business commercial contact is regulated by the LSSI-CE and the GDPR, and we work within that framework: we reach out using professional company data, we always identify who's writing and why, and every send includes a clear way to ask not to be contacted again, which is honored immediately. We don't give legal advice: if your sector has particular requirements, it's worth reviewing them with your legal counsel before you launch.
Far fewer than what you'll see advertised. The industry standard is to send thousands of emails a day with automated templates, and that approach burns the domain and the brand's reputation. We work with low volumes and prospects researched one by one: each first email opens with a real fact about the recipient's business.
It depends on the sector, the role you're writing to, and above all the quality of the list, so giving a fixed figure before we know your case would be making it up. What we do define from the start is the program's goal in meetings booked and how it's measured, with a monthly review of which angle works and which one gets pulled.
For email marketing, yes: the work is done on the contacts you already have, organizing and segmenting them. For cold outreach, no, because the list is built from scratch using ideal-customer criteria (sector, size, area, role) and verified contact by contact before anyone is written to.
That's exactly why cold prospecting never goes out from your main domain. A secondary sending domain is set up, with proper authentication and gradual warm-up, so your corporate email stays protected. Low volume and real personalization also help: the filters penalize mass, repetitive sending most of all.
We review your current database and your potential market, and tell you which channel has the most room to run in your case.