Training tailored to your company, with one difference from a standard course: the sessions are taught by the people who build these systems inside companies, and the work is done on your own real processes.
Business schools and chambers of commerce explain the theory very well. We come from somewhere else: we build artificial-intelligence systems and marketing campaigns inside companies every week, and that experience is what walks into the room.
Every department uses these tools differently. The program is built by area, not in one general session for the whole staff.
A course catalog starts from what the school knows how to teach. We start from what your team needs to solve, and the only way to know that is to look at how they work.
In who teaches it and what they teach it on. A school explains artificial intelligence in the abstract, with examples from other companies. Our sessions are led by the consultant who builds these systems, and they work on the processes, documents, and real cases of the organization being trained. By the end, your team hasn't sat through a syllabus: they've done their own work a different way.
None technical. The programs are tuned to each group's real starting point, which we measure before we begin. An admin team that has never used these tools and a marketing team that already tinkers with them need different sessions, so they aren't mixed in the same room unless the goal is to level everyone up.
Both, and the choice follows the goal. In-person works better to get started, answer questions on the spot, and work as a group on your own cases. Online fits teams spread across several offices and follow-up sessions. Many programs combine the two: an in-person kickoff and remote follow-up.
Yes. We work with companies in several countries, and remote sessions work well when the group is spread out. In those cases the up-front diagnosis and the follow-up run the same way, and only the session format changes. If the team is concentrated in one office, we still recommend starting in person.
It depends on the scope, though the format that works best is half-day sessions spread over several weeks rather than an intensive two-day course. Between sessions the team applies what they worked on to their day-to-day, and the next one opens by reviewing what went well and what got stuck. The exact length is set after the diagnosis.
Both, and often together. The marketing programs cover positioning, paid advertising, content, and measurement; the AI programs, using these tools with judgment in each department. The most requested combination is a marketing team that wants to work with AI without losing its professional judgment.
Tell us which areas you want to train and where they stand. We propose the program after we've looked at it, not before.