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Aurora Health

Marketing and technology for healthcare

Aurora Health is the sector division of Aurora Global Group. We work with pharmaceutical companies, hospitals and clinics, medical practices, and healthtech startups, combining digital marketing with artificial intelligence systems applied to care operations.

Let's talk about your organization Who we work with
01 · Who we work with

Four different realities within the same sector

A pharmaceutical company and a medical practice share neither the audience, nor the timelines, nor the rules. That's why the work is set up differently in each case.

Pharmaceutical companies Communication to healthcare professionals or the public depending on the product, with compliance review on every piece and approval timelines built into the calendar. Content, channels, measurement, and automation working with your processes.
Hospitals and clinics In any specialty: aesthetics, dental, ophthalmology, physiotherapy, mental health, diagnostics. We organize acquisition by service and unit, and connect what happens in marketing with what happens on the schedule.
Medical practices Professionals who want to fill their schedule without spending hours on marketing. Local presence, a well-tended reputation, and a system that handles inquiries when the practice is closed.
Healthtech startups With funding closed and pressure to show traction. We build the full system in order: positioning, minimum assets, one measured channel, and scaling only when the numbers support it.
02 · Where the gap is

In healthcare, the patient is lost after the click

Almost the whole market sells acquisition. Experience says the problem is usually further down the line: the inquiry comes in over WhatsApp on a Saturday and gets answered on Monday, the appointment isn't confirmed and no one shows up, a slot opens mid-afternoon and goes unfilled.

Aurora deploys artificial intelligence systems in companies, so we cover that stretch ourselves instead of leaving it to your front-desk team.

MomentWhat usually happensWhat we put in place
The inquiry arrivesAfter hours, no response until the next dayImmediate response that informs and captures the details
The appointment is bookedConfirmation calls that eat up the front deskAutomatic confirmation and reminders
The day arrivesThe patient doesn't show and the slot is lostAdvance reminder and a waitlist to fill the slot
After the visitNo follow-up or review requestFollow-up and a review request at the right moment
03 · What we do

Services adapted to the sector

Healthcare and local SEO Positioning by specialty and by area, well-kept location listings, and content that answers what people search for before booking.
Advertising with the rules in place Campaigns that respect the sector's restrictions and each platform's health policies, reviewed before they go live.
Content with clinical judgment Copy reviewed by the client's healthcare professional before publication. Careful, responsible information, with no promised results.
AI systems for care operations Answering inquiries, managing appointments, reminders, and follow-up. The part that turns interest into a patient seen.
Reputation and reviews A system to request reviews at the right moment and respond to them with judgment. In healthcare, reputation decides the first visit.
Measurement by service Which unit, specialty, or product brings inquiries and which ones end in a visit. Management figures, not dashboard screenshots.
04 · How we work here

In healthcare, what you can't say matters as much as what you do

Advertising and content

  • Prescription drugs are not advertised to the general public
  • Certain products and services require prior authorization or registration
  • Platforms also apply their own health policies
  • Every piece goes through the client's compliance area when one exists

We don't give legal advice. We know the ground and work within it; the final legal sign-off is your advisor's.

Patient data

  • Health data is a special category under the GDPR
  • The principle is to leave it untouched unless it's essential
  • Campaigns and systems are designed on aggregated or contact data
  • Any necessary processing is agreed in writing before starting

When a system needs to connect with your management software, we first define what data leaves, where it goes, and who has access.

05 · Frequently asked questions

Frequently asked questions about healthcare marketing

What kinds of healthcare companies do you work with?

Four profiles: pharmaceutical companies, hospitals and clinics of any specialty, individual or group medical practices, and healthtech startups that have closed funding. Each has a different problem: the pharma company communicates in a regulated environment, the hospital needs to organize services and acquisition, the practice wants to fill its schedule, and the startup has to build the whole system in a few months.

What can and can't be advertised in healthcare?

The sector has its own restrictions that shape every piece: prescription drugs are not advertised to the general public, certain healthcare products and services require authorizations or registration, and advertising platforms also apply their own health policies. We work within that framework and run materials through the client's compliance area when one exists. We don't give legal advice: the final legal validation rests with each organization's advisor.

How do you handle patient data?

Health data is a special category under the GDPR, so the principle is to leave it untouched unless it's essential. Campaigns and systems are designed on aggregated or business-contact data, access is documented, and any necessary processing is agreed in writing with the organization before starting.

Can you help reduce no-shows and fill the schedule?

That's where we usually find the most room. Most healthcare organizations invest in acquisition and lose patients afterward: inquiries that arrive over WhatsApp after hours and get answered two days late, appointments no one confirms, slots that go unfilled. We put in place systems that respond in the moment, confirm and remind patients of appointments, and flag when a slot opens up.

We're a healthtech startup with funding closed — where do we start?

With positioning and measurement, before advertising. A closed round brings pressure to show traction fast, and the usual mistake is switching on campaigns without being clear who you're talking to or how the result will be counted. The order we propose: message and audience, minimum assets (site, content, analytics), one measured acquisition channel, and only then scaling.

Do you work with pharmaceutical companies?

Yes. It's different work from a clinic's: communication is aimed at healthcare professionals or the general public depending on the product, every piece goes through compliance review, and approval timelines are part of the calendar from the start. We bring the digital side (content, channels, measurement, and automation), working with the company's processes, not around them.

Aurora Health

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