We manage your advertising on Google, Meta, and TikTok with two commitments the industry rarely makes: flat fees that never depend on how much you spend, and measurement that reaches your CRM, including the leads that come in by WhatsApp or by phone.
Each channel solves a different problem. We choose based on what your business needs now, not on what's trending.
The industry's usual model is to charge a percentage of the budget the agency manages. That model has a basic problem: the more you spend, the more the person advising you on how much to spend gets paid.
Our fee is a flat monthly amount agreed on the scope of the work. When the most profitable move for your business is to lower spend, pause a campaign, or shift budget to organic ranking, telling you so costs us nothing.
| Situation | Agency that charges a % of spend | Aurora, flat fees |
|---|---|---|
| The campaign is already profitable | Incentive to raise the budget | It goes up only if the margin supports it |
| A channel stops working | Pulling it cuts their revenue | It's paused and the budget is reallocated |
| Investing in SEO is the right call | That advice reduces their billings | We raise it without conflict |
In many Spanish small and midsize companies the lead doesn't fill out a form: they call or send a WhatsApp. When those conversions aren't set up, the Google dashboard shows clicks with no results, and a campaign that was actually bringing in business gets shut down.
On Performance Max and automated bidding: Google's AI now decides much of where and when your ad shows. What's still human work is what feeds it, and that's where the money is won or lost: which conversions you teach it, which exclusions you apply, which creative goes in, and how much budget you trust it with. We bring that judgment from the same house that deploys AI systems in companies.
There are two separate line items, and it helps not to mix them. Ad spend is the money that goes to Google, Meta, or TikTok, and you set it based on your goal and the competition in your industry. The fee is what we charge to manage the campaigns, and it's a flat monthly amount. After the audit of your account you get both figures itemized before you sign anything.
The first conversions can arrive within days, because paid advertising buys visibility immediately. Steady profitability is another matter: campaigns need 4 to 8 weeks of data for the bidding systems to learn and for optimization to have any basis. Before that point, any conclusion rests on very little information.
No. The fee is a flat monthly amount agreed on the scope of the work. The industry's usual model is to charge a percentage of the spend it manages, and it rewards you spending more even when your business doesn't need to. With flat fees, recommending you lower spend when the time is right costs us nothing.
By setting up measurement before launch. Forms, calls, and WhatsApp conversations are marked as conversions and connected to your CRM, so every lead keeps its source channel, campaign, and ad. In many Spanish small and midsize companies the customer messages on WhatsApp, and if that conversion isn't tracked, campaigns look like they aren't working even when they're bringing in business.
Google Ads captures existing demand: someone is searching for what you sell. Meta Ads and TikTok Ads generate demand, showing your product to people who weren't looking for you yet. For services with active search, Google is usually the starting point; for visual products, brand, or a young audience, Meta and TikTok. Most projects end up combining channels.
They're complementary and solve different horizons. SEO builds a medium-term asset that keeps bringing traffic without paying per click; paid advertising covers the gap in the meantime and lets you test messages and keywords with real data in weeks. What the campaigns learn is then put to use in the ranking strategy.
We review your active campaigns, your measurement, and your competitors. You leave knowing which budget is working and which is being wasted.